Creating a channel partner training strategy can be a bit daunting at first. But we have made it easy for you. This 5-step checklist contains everything you need to build a successful partner training plan.
A partner program is a crucial investment with tremendous benefits to your business. However, no program is perfect. Systematically measuring partner performance and tracking performance is vital to its success. Since “you can’t fix what you can’t measure,” measuring the right KPIs can be the difference between successful partner growth and partner program failure.
Vendor-partner relationships have evolved as companies shifted to remote-first environments with a strong focus on cloud-based technologies. These events have created greater competition for software vendors, putting them under increased pressure to enhance marketing for partner-driven engagements. Beyond getting partners’ attention, they need to engage them and build long-term relationships with them to grow revenue yearly.
Channel partnerships are a growth opportunity for B2B SaaS companies to build sales and revenue. But building them often comes with a fear of diminishing margins and lowered productivity that can quickly sideline the idea. You can exponentially accelerate your company’s sales growth with the right approach to building channel partnerships.