Business Growth for Technology Partners

Decoding Lead Gen: Truths & Myths for Business Growth

January 18, 2024
11:00 AM EST | 4:00 PM GMT
Registered

About This Webinar

In this Zomentum MSP Webinar, we unpack the most persistent myths and reveal the core truths behind successful lead generation. From outdated tactics to modern AI-driven strategies, this session cuts through the noise to help MSPs focus on what actually works. Whether you're just starting out or looking to refine your current approach, this conversation offers actionable takeaways to drive measurable growth through smarter lead gen practices.

What You'll Learn

  • Common myths about lead generation that hurt MSP growth
  • Proven lead generation strategies that actually deliver results
  • How to shift from volume to quality when targeting prospects
  • The role of technology and AI in modern lead gen
  • How to build a sustainable pipeline without burning resources

    • Agenda

  • Introduction: Lead Gen in Today’s MSP Landscape
  • Myth vs. Reality: What Works and What Doesn’t
  • Practical Strategies to Attract High-Intent Leads
  • Using AI & Automation for Smarter Prospecting
  • Building Long-Term, Repeatable Lead Gen Systems
  • Live Q&A

    • What's Included:

    Full webinar recording access

    Featured Speakers

    Ben Spector
    Head of Solutions
    Tara-Jane Sloane
    Co-Founder & Managing Director at Telev8
    Chris Bell
    Group Marketing Director at Telev8 and A Marketing Leader
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    Access the full recording and resources

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    Decoding Lead Gen: Truths & Myths for Business Growth
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