Sales for Technology Partners

How to Make MSP Cold-Calling Work in 2024

About This Webinar

In this Zomentum MSP Webinar, we tackle one of the toughest sales challenges in the industry cold calling. But in 2024, it's not about scripts or selling tech features. It's about starting real business conversations that resonate with decision-makers. This session shares how MSPs can shift from technical jargon to value-driven dialogue, craft high-impact outreach, and turn cold calls into warm leads. If you want to modernize your outbound strategy and boost conversions, this webinar is your playbook.

What You'll Learn

Why traditional MSP cold-calling fails and how to fix it

How to reframe your pitch into a business value conversation

Proven frameworks to start and sustain interest on cold calls

Tips for overcoming objections and getting past gatekeepers

How to prepare your team for consistent cold-calling success

Agenda

Welcome & Introduction

The State of Cold Calling in 2024

From Tech Talk to Business Conversations

Crafting a High-Impact Outreach Script

Roleplay Examples & Pro Tips

Live Q&A

What's Included:

Full webinar recording access

Featured Speakers

Director of Sales, Zomentum

Founder Simple Selling

Get Recording Access

Access the full recording and resources

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