Marketing for Technology Partners
The Feel-Good Lead Machine: How MSPs Are Winning Clients on LinkedIn in 2026
About This Webinar
Most MSP LinkedIn activity falls into one of two categories: invisible or embarrassing. Generic posts nobody reads. Cold DMs nobody replies to. Engagement bait that feels hollow the moment you hit send. This session is different. Brian Gillette, founder of Feel-Good MSP and host of The MSP Sales Podcast brings his FUD-free, empathy-driven sales philosophy directly to your LinkedIn strategy. Joined by Nelson Anthony, Sales Director at Zomentum, this is a live, no-fluff breakdown of what's actually working for MSPs on LinkedIn right now and how to wire it into a system that closes deals, not just collects followers. Zomentum Marketing Services works exclusively with MSPs to build the marketing engine most IT businesses don't have the time or team to run themselves. This webinar is a window into that thinking and a chance to see it in action.
What You'll Learn
Agenda
Welcome & Introductions Nelson Anthony, Zomentum
Setting the stage: why LinkedIn is the highest-leverage channel for MSPs in 2026 and why most are getting it wrong.
The Feel-Good LinkedIn Method Brian Gillette, Feel-Good MSP
Brian's full framework: empathy-driven content, authentic outreach, and how to build a pipeline that doesn't require you to be someone you're not.
From Conversation to Closed Deal Nelson Anthony, Zomentum
What happens after the lead comes in. How Zomentum helps MSPs send fast, professional proposals, collect payments, and get signatures — so you don't lose deals you already won on LinkedIn.
Zomentum Marketing Services Quick Overview Nelson Anthony
A 5-minute look at how Zomentum Marketing Services helps MSPs build and run their full marketing engine — and how to get started.
Live Q&A Brian Gillette & Nelson Anthony
Your questions, answered in real time.
Who Should Attend
This webinar is built for:
- MSP owners and founders looking to generate consistent inbound pipeline without paid ads
- MSP sales leads who want a repeatable LinkedIn outreach system that doesn't feel like spam
- Marketing and growth teams inside MSPs who want better results from their LinkedIn presence
- MSPs exploring Zomentum Marketing Services whether you need one service or the full stack, this session shows you what's possible
- Anyone who has tried LinkedIn and walked away with followers but no clients
What's Included:
Featured Speakers
FAQs
Yes, completely free to attend.
Yes. All registrants will receive the full recording after the event, regardless of whether they attend live.
Every registrant receives a complimentary audit of their company's LinkedIn presence from the Zomentum team. We review your profile, content, positioning, and outreach approach and send back specific, actionable recommendations.
Yes. The session covers foundational strategy as well as advanced tactics, so whether you're starting from scratch or looking to fix what isn't working, you'll leave with clear next steps.
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