19 Strategies To Create MSP Sales Proposals That Closes For You [Infographic]

After days of efforts you put in convincing a prospect, your MSP sales proposal is the showstopper: beautiful, and detailed. But how do you know that the document you crafted is of the right tone and will authentically convince the prospect?

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First, it’s important to convey your value in the sales proposal to your prospects. Avoid hiding ideas behind fluffy wordings, vague guarantees, or typos. Craft unique proposals for your prospects with the well-proven practices shown below. We list 19 tips that will improve your sales proposal and help you grow your business.

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And avoid making mistakes!

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	SEO for MSPs	PPC for MSPs
Definition	Optimizing your website to rank organically in search engine results pages (SERPs) without paying for clicks.	Paying for advertisements that appear at the top of SERPs, and you're charged each time someone clicks on your ad.
Cost	Generally, lower cost as it's based on time and effort to optimize your website.	Can be expensive, as you pay for every click on your ads, and costs can add up quickly.
Time to Results	Takes time to see significant results, often several months to gain visibility in organic listings.	Provides immediate results; your ads can start generating traffic and leads as soon as your campaign is live.
Sustainability	Sustainable over the long term if you consistently maintain your SEO efforts.	Reliant on a continuous budget; traffic stops when you stop paying for ads.
Click Quality	Usually, it has higher click quality as users find organic results more trustworthy and relevant.	Click quality can vary, and not all clicks may lead to conversions, potentially leading to a wasted budget.
Competition	Competing with other websites for organic rankings, but the playing field can be more level.	Competing with other businesses for ad placements can be fierce, and costs can rise in competitive markets.
Targeting Options	Limited control over specific keywords that drive traffic; relies on keyword optimization.	Precise control over keywords, demographics, and location targeting, allowing for more precise audience reach.
Performance Tracking	Tracking and measuring results can be challenging, but tools like Google Analytics can help.	Easily track and measure performance with detailed metrics and conversion tracking tools.
Long-term Strategy	Builds a strong online presence and brand authority over time.	Effective for short-term goals and promotions but doesn't contribute to long-term organic growth.
Click Costs	No direct click costs; traffic is "free" once you've optimized your site.	Direct click costs are associated with each visitor who clicks on your ad.
Advertisements vs. Organic Results	Focuses on achieving high rankings in organic search results.	Focuses on paid ads displayed above organic results.
Keyword Research	Important for optimizing content and targeting relevant keywords.	Crucial for selecting the right keywords and managing bidding strategies for ad campaigns.

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