Solid channel partnerships are based on the ability to collaborate with ideal partners. But finding channel partners and landing the right deal is easier said than done. When you don’t invest in building these relationships, your partners may leave and become new competitors. You definitely don’t want that to happen.
By building strong channel partner relationships, you can leverage them to achieve real ROI and scale growth. In this post, see examples of how several companies have realized scalable growth by investing in their channel partnerships. Then, follow our three tips to find channel partners, build strong relationships with them, and create more financially beneficial partnerships.
Several notable tech companies have achieved significant ROI by leveraging their partner relationships to scale growth. Take a look:
Keep reading to see how you, too, can attract channel partners and show them the advantages of a partner program to grow revenue.
By creating a network of channel partners, you reach customers and markets you can’t connect with on your own. Follow these three ways to help you find channel partners, integrate them into your partner program, and show them how you can win together.
Find technology partners who align with your company’s revenue goals:
Convey the unique selling points of your partner program to your new prospects. Going a step further, collaborate with your channel marketing team to refine promotional messaging and structure pricing details, particularly on your company’s website.
Have your channel managers set up metrics to measure partner program sales success and keep partner objectives transparent. Clarify any misunderstandings and set expectations from the start. If your goals change, revisit and adjust them.
Anticipate your prospective partners’ questions and keep responses readily available on the following topics:
A successful partner program helps channel partners sell more effectively, expands their product range, and increases profits. Your partner program can be a key selling point for your products if you provide proper training and sales enablement content.
The following advantages help partners see value in your partner program:
A superior partner program makes onboarding, monitoring, and managing partner relationships easier than going it alone. Healthy partner relationship management has the following advantages:
Reap the full benefits of partnerships by finding the right partners, establishing partnership objectives, and setting up guidelines.
Streamline and simplify how your partners buy SaaS solutions and give them the latest marketing content. And automate sales and license management for greater efficiency.
With Zomentum, your partners glide smoothly through the sales process to close deals so they can focus on creating new revenue opportunities. That’s what we call “partner-led growth.”
Adopt a partner-first channel strategy. Apply to join.