6 Ways To Increase The Close Rate Of Your MSP Sales Proposals (+Free Report)

6 Ways To Increase The Close Rate Of Your MSP Sales Proposals (+Free Report)

What makes an exceptional proposal? One that closes deals faster or the one which looks the best?

For businesses including MSPs, creating proposals that increase the deal closure rate can be a daunting task. No matter if you’ve created dozens of proposals in your career, but could you really answer the question with utmost confidence: what belongs in a killer proposal? 

Some larger businesses spent years in figuring out an answer to this question, leading to an array of templates that their teams use. As experts in business proposals (we built an entire software for it, called Zomentum!), we get such questions almost every day.

To answer these questions and to help customers like you, we thought it made sense to package our research (proprietary information that you won’t get elsewhere) into a blog and free downloadable report. 

So, let’s dive in!

What day of the week is your proposal likely to close?

Nobody is asking you to stop sending proposals every day! In fact, the best practice is to send proposals as and when you have a confirmation to send the documents over. It’s only as per our research that most of the proposals close either on Fridays or over the weekend, more than any other days of the week. 

Lucky Fridays, Saturdays, and Sundays for MSPs!

What day of the week is your proposal likely to close?


Should you include images or videos?

While the choice of the images or videos in your proposals depends on your industries, data shows that sales proposals with interactive content are 32 percent more likely to close

MSPs, it’s time that you don’t hold back and try something different with your sales proposals. Just make sure that your winning proposal is well-structured and looks neat with clear headers. 

Should you include images or videos?

Should you create proposals from templates? 

If you are a salesperson who struggles with creating sales proposals almost every day, you understand how easy it is to create proposals using templates. Because it is timesaving! You’d be shocked to know that roughly 20 documents can be created from just 1 template. Calculate the time you can save on creating proposals, quotes, and contracts for various clients! 

Should you create proposals from templates? 


What is the average time to close?

For proposals that have  an e-signature block, we analyzed that nearly 21 percent of these proposals closed in the first 5 minutes. However, it is not the same for all the proposals with signature blocks. You can see the detailed statistics below,

What is the average time to close?

What is the ideal length of an MSP sales proposal?

The ideal length of a sales proposal depends on the industries, however, as per the detailed study, we found that most of the closing proposals are 6 to 8 pages. Try not to exceed the number and if you see your proposals filling your accounts soon, then you know that we are right! 

What is the ideal length of an MSP sales proposal?

How often should you send follow-up reminders?

Follow-ups are to remind your prospects to look at your sales proposals and acknowledge the terms and conditions. That doesn’t mean you would annoy your prospects! Also, it shouldn’t be the case that you have never followed up with your prospects just to be sober. 

You are 30 percent more likely to close a deal if you implement a follow-up strategy and stick to it. Don’t get excited about the deal, unless you have it signed!

How often should you send follow-up reminders?

Takeaways

The #1 takeaway is that your sales proposals must be attractive and be able to talk to the prospects. It doesn’t matter even if you follow the above steps and not have content as per the standard. Depict through your content that you will address the pain points of the prospects and provide a solution that fits better. 

Create highly customized proposals for your prospects that explain the customer’s problems and your willingness to serve the community. Hopefully, with the data points, you’ll be on your way to closing more deals faster and in record time. 



SEO for MSPs PPC for MSPs
Definition Optimizing your website to rank organically in search engine results pages (SERPs) without paying for clicks. Paying for advertisements that appear at the top of SERPs, and you're charged each time someone clicks on your ad.
Cost Generally, lower cost as it's based on time and effort to optimize your website. Can be expensive, as you pay for every click on your ads, and costs can add up quickly.
Time to Results Takes time to see significant results, often several months to gain visibility in organic listings. Provides immediate results; your ads can start generating traffic and leads as soon as your campaign is live.
Sustainability Sustainable over the long term if you consistently maintain your SEO efforts. Reliant on a continuous budget; traffic stops when you stop paying for ads.
Click Quality Usually, it has higher click quality as users find organic results more trustworthy and relevant. Click quality can vary, and not all clicks may lead to conversions, potentially leading to a wasted budget.
Competition Competing with other websites for organic rankings, but the playing field can be more level. Competing with other businesses for ad placements can be fierce, and costs can rise in competitive markets.
Targeting Options Limited control over specific keywords that drive traffic; relies on keyword optimization. Precise control over keywords, demographics, and location targeting, allowing for more precise audience reach.
Performance Tracking Tracking and measuring results can be challenging, but tools like Google Analytics can help. Easily track and measure performance with detailed metrics and conversion tracking tools.
Long-term Strategy Builds a strong online presence and brand authority over time. Effective for short-term goals and promotions but doesn't contribute to long-term organic growth.
Click Costs No direct click costs; traffic is "free" once you've optimized your site. Direct click costs are associated with each visitor who clicks on your ad.
Advertisements vs. Organic Results Focuses on achieving high rankings in organic search results. Focuses on paid ads displayed above organic results.
Keyword Research Important for optimizing content and targeting relevant keywords. Crucial for selecting the right keywords and managing bidding strategies for ad campaigns.
6 Ways To Increase The Close Rate Of Your MSP Sales Proposals (+Free Report)
6 Ways To Increase The Close Rate Of Your MSP Sales Proposals (+Free Report)

6 Ways To Increase The Close Rate Of Your MSP Sales Proposals (+Free Report)

Illustration of MSP sales proposals graph

What makes an exceptional proposal? One that closes deals faster or the one which looks the best?

For businesses including MSPs, creating proposals that increase the deal closure rate can be a daunting task. No matter if you’ve created dozens of proposals in your career, but could you really answer the question with utmost confidence: what belongs in a killer proposal? 

Some larger businesses spent years in figuring out an answer to this question, leading to an array of templates that their teams use. As experts in business proposals (we built an entire software for it, called Zomentum!), we get such questions almost every day.

To answer these questions and to help customers like you, we thought it made sense to package our research (proprietary information that you won’t get elsewhere) into a blog and free downloadable report. 

So, let’s dive in!

What day of the week is your proposal likely to close?

Nobody is asking you to stop sending proposals every day! In fact, the best practice is to send proposals as and when you have a confirmation to send the documents over. It’s only as per our research that most of the proposals close either on Fridays or over the weekend, more than any other days of the week. 

Lucky Fridays, Saturdays, and Sundays for MSPs!

What day of the week is your proposal likely to close?


Should you include images or videos?

While the choice of the images or videos in your proposals depends on your industries, data shows that sales proposals with interactive content are 32 percent more likely to close

MSPs, it’s time that you don’t hold back and try something different with your sales proposals. Just make sure that your winning proposal is well-structured and looks neat with clear headers. 

Should you include images or videos?

Should you create proposals from templates? 

If you are a salesperson who struggles with creating sales proposals almost every day, you understand how easy it is to create proposals using templates. Because it is timesaving! You’d be shocked to know that roughly 20 documents can be created from just 1 template. Calculate the time you can save on creating proposals, quotes, and contracts for various clients! 

Should you create proposals from templates? 


What is the average time to close?

For proposals that have  an e-signature block, we analyzed that nearly 21 percent of these proposals closed in the first 5 minutes. However, it is not the same for all the proposals with signature blocks. You can see the detailed statistics below,

What is the average time to close?

What is the ideal length of an MSP sales proposal?

The ideal length of a sales proposal depends on the industries, however, as per the detailed study, we found that most of the closing proposals are 6 to 8 pages. Try not to exceed the number and if you see your proposals filling your accounts soon, then you know that we are right! 

What is the ideal length of an MSP sales proposal?

How often should you send follow-up reminders?

Follow-ups are to remind your prospects to look at your sales proposals and acknowledge the terms and conditions. That doesn’t mean you would annoy your prospects! Also, it shouldn’t be the case that you have never followed up with your prospects just to be sober. 

You are 30 percent more likely to close a deal if you implement a follow-up strategy and stick to it. Don’t get excited about the deal, unless you have it signed!

How often should you send follow-up reminders?

Takeaways

The #1 takeaway is that your sales proposals must be attractive and be able to talk to the prospects. It doesn’t matter even if you follow the above steps and not have content as per the standard. Depict through your content that you will address the pain points of the prospects and provide a solution that fits better. 

Create highly customized proposals for your prospects that explain the customer’s problems and your willingness to serve the community. Hopefully, with the data points, you’ll be on your way to closing more deals faster and in record time. 



6 Ways To Increase The Close Rate Of Your MSP Sales Proposals (+Free Report)