Choosing the right digital marketing strategy can be a tricky decision. You want to select a strategy that will grow your business, but you must also consider your available resources and how much time you’re willing to commit. In this blog post, learn about the six most effective ways to use digital marketing to grow your technology service business.
For any business, the goal is to increase revenue. Your technology service company goals are no different. To increase revenue aligning with inbound marketing principles, you need to ensure that each of your digital marketing efforts includes a lead capture system or form on every page in your online presence.
Place inbound lead capture forms in highly visible locations where they’ll naturally appeal to prospective customers who seek your service offerings. Because inbound marketing is about appealing to prospects at the right time, provide a way for them to easily contact you with questions or concerns they have before arranging for an in-person consultation with you.
For example, you might use an inbound lead capture form in a blog post about the differences between two technology service offerings. Your prospective customer can contact you at their convenience to ask any questions about the topic of your blog post before deciding whether to contact you for a consultation. The basic idea is to make sure your website and other digital properties are designed to capture leads from interested prospects easily.
While you’re likely familiar with the importance of search engine optimization (SEO) for your website, you may not be as aware of the impact it can have on other aspects of your digital marketing. Optimizing your digital properties for SEO improves the overall customer experience and increases brand visibility.
For example, optimizing your company’s YouTube channel can increase traffic from people who search for technology service providers on Google. In addition, optimizing your website for local search makes it easier for prospects near you to find your business. Finally, creating and distributing valuable content across social media networks helps you attract more visitors to your website and improves your search engine results.
One of the most effective ways to grow your website traffic is to use off-page SEO strategies. These activities aren’t directly related to your site but can help you rank higher in search engine results pages (SERPs).
Inbound links from other websites are a powerful way for Google and other search engines, like Bing, to determine the quality and authority of your website. The more high-quality inbound links you have, the higher your website will rank.
In addition to acquiring inbound links, you can also improve your SEO by using social media platforms like Twitter and LinkedIn. By sharing valuable content on these networks, you not only attract visitors to your website, but also improve your search engine rankings.
While SEO and inbound marketing are essential, you can’t forget about the power of social media when it comes to growing your technology service business. A study by Social Media Examiner found that 92 percent of marketers who regularly use social media believe it’s important for their businesses.
The best way to leverage social media is to distribute valuable content. This means creating blog posts, e-books, infographics, and other types of content that will help your prospects learn more about your service offerings. In addition, share this content on social media networks like Twitter, LinkedIn, and Facebook.
How often do you refresh your company’s website? Even if the updates are recent, adding search-optimization plug-ins, keyword-rich text, meta descriptions, title tags, and other search-optimizing features can boost your company’s online rankings.
Your website landing pages are another vital aspect of your digital marketing efforts. The best way to improve them is to ensure that you have plenty of calls to action on each page, including text links, buttons, and pop-ups. Make sure these CTA elements are relevant to the content of your landing page by using keywords related to your company’s service offerings.
Consistently creating and sharing valuable content to your defined audience increases awareness and opportunities to interact with prospective clients. Content marketing offers a consistent way to communicate with leads, including a company blog and videos that link back to your website to whitepapers and e-books that readers download after filling out a lead form.
Use this strategy to leverage your existing network and earn links from authoritative websites that search engines value. Blogs often link to other sites’ articles within their posts as proof of expertise or credibility on the subject being discussed. By making sure your business name and website URL are included in your content, you can increase people’s chances of finding and visiting your site.
There’s no doubt that digital marketing is an essential part of any technology service business’s growth strategy. By using these six strategies, you can attract more visitors to your website, improve your search engine rankings, and generate more leads from prospective clients.