Making a good impression on a potential client can be difficult. With so many competitors vying for their attention, prospects look for solutions that quickly catch their eye.

Sure, you follow the foundational concepts to:

• Keep it brief.
• Efficiently clarify “what’s in it for them.”
• Appeal through storytelling.
• Set the hook.

That aside, it’s not enough. You and your team have a unique opportunity to make your sales pitch more effective by tailoring it to your customer's business needs. Keep reading to see how you can fix and fine-tune your pitch process to win more sales.

1. Avoid Jargon and Fancy Talk

The best way to start a conversation is by being friendly and knowledgeable. This approach makes prospects feel like they can trust you to tell them what’s going on. Avoid jargon that might confuse or irritate the person you’re speaking with. Instead, use simple terms so you both understand each other.

2. Know the Goal of Your Sales Pitch

For a successful sales discussion, before it starts, think of the goal you’d be meeting to help guide your conversation. Ask yourself, “What direction do I need this discussion to go in?” Then, navigate the conversation and place yourself in line for success by anticipating the benefits and barriers to that goal.

3. Practice, Streamline, and Start a Conversation

Great salespeople know that performance is an essential part of the sales game. They practice their pitches in mirrors, on camera, or with people willing to offer feedback. As you prepare and practice, include specific words or phrases that will help you get more interest from the audience.

To make your writing more concise, follow this tried-and-true advice: don’t use two words when one will do. By using more straightforward sentences, you’ll gain more understanding, saving time during the sales process.

Do you know who else likes good dialogue? Your prospects. Don’t resort to lecturing them on what they should do. Instead, show them your personality and be conversational if you can. Witty openers have their place, but not all lines work in every situation. Therefore, keep your audience in mind at all times.

4. Identify Cross-Selling Opportunities

The best way to get good results from your service offerings is by giving clients the option to select what they want at the level they need–a technique called cross-selling. Some providers still use old-school methods for pitching their services, which might not work well with today’s more modern customers.

Remember to bundle your service the right way. Don’t just offer everything together, thinking only about what clients might be interested in. Provide purposeful options or services for them to choose what works best for them.

5. Build Rapport With Flexibility

You must understand the importance of adapting because prospects are unpredictable. Building a connection with them through active listening is vital to your success, especially since we all have different interests and likes. Also, take advantage of any opportunity by being flexible toward unexpected topics during the conversation and eagerly adjusting to maintain mutual interests.

The opportunity to build rapport and start establishing a connection is one you don’t want to miss.

Fine -Tune Your Sales Pitch

The points presented in this post might seem obvious, but today’s managed providers often forget them when meeting with clients. Follow these five practices to help you create and deliver a solid sales pitch. The more you focus on the details, the more successful you’ll be.