3 Clear Steps to Enhance Your MSP Cybersecurity Offerings in 2023

3 Clear Steps to Enhance Your MSP Cybersecurity Offerings in 2023

As a technology partner, you're under increasing pressure to enhance your cybersecurity services. As SMBs demand better ways to prevent and protect against potential cyber attacks, you must be prepared to provide the latest, most effective mix of cybersecurity offerings. But it doesn't have to be a daunting task. You can take three steps to quickly improve your portfolio of effective cybersecurity offerings. Keep reading to find out what they are.


Step 1: Evaluate Your Existing Solution Stack

The first step to enhancing your cybersecurity offerings is to take a fresh look at your existing security solution stack. This includes evaluating the security solutions you currently offer and identifying new solutions. It may be time to replace outdated products with newer, more advanced systems that better protect against multiple threat vectors.

Once you've identified any gaps in your security coverage, you can begin to look for solutions that will fill those gaps. This might include adding new security products or upgrading existing ones. Ensure you have access to any training resources needed so that your staff can quickly and effectively get up to speed on the new solutions.

You should also analyze potential threats to your infrastructure in addition to those of your clients. Some things to look for include application permission misconfigurations, lack of multifactor authentication, and shared passwords.


Step 2: Strengthen Your Defenses with Layered Security

One of the best ways to improve your cybersecurity offering is by layering multiple security solutions, each designed to focus on different goals. As cyber-attacks become more sophisticated, it's more important than ever to have  multiple layers of security in place to provide comprehensive protection.

A layered security approach provides the following benefits:

  • Increased protection against cyber attacks
  • Increased visibility into network activity
  • More comprehensive security coverage


Not all security solutions are created equal. Some are better suited for layered security than others. For example, an advanced firewall is an essential part of any layered security strategy, as it can provide deep packet inspection and malicious activity detection. Other choices for layering include endpoint protection, intrusion detection/prevention systems (IDS/IPS), and data loss prevention (DLP) solutions. Don't forget to ensure that you have both detection AND remediation solutions in case a zero-day exploit bypasses your detection systems.

Cyber security awareness training is another layer that you can't afford to ignore. It's undeniable that most companies fall victim to a cyber-attack due to some form of human error. Security awareness training can help mitigate this risk by educating your clients and their employees on better identifying and avoiding potential attacks.


Step 3: Deploy a Security Operations Center 

Having access to a security operations center (SOC) can be a crucial differentiator between you and your competitors. An SOC is a centralized location where security analysts work together to monitor and respond to cyber threats. Their services usually include monitoring network traffic, detecting malicious activity, and responding to incidents.

Deploying an SOC can help you improve your cybersecurity portfolio of offerings in several ways:

  • Provides a single point of contact for all your security-related activities.
  • Assists network engineers in detecting and responding to cyber threats.
  • Helps you comply with industry regulations such as PCI DSS and HIPAA.


If you don't have the staffing or skillset to operate your own SOC, consider partnering with an outsourced SOC that can provide continuous protection to your clients. 


In Conclusion

The bottom line is: stay ahead of the curve and protect your clients from ever-increasing cyber threats. By following these three steps, you can quickly and effectively enhance your cybersecurity offerings, putting you in a better position to meet your clients' needs in the coming year. 



SEO for MSPs PPC for MSPs
Definition Optimizing your website to rank organically in search engine results pages (SERPs) without paying for clicks. Paying for advertisements that appear at the top of SERPs, and you're charged each time someone clicks on your ad.
Cost Generally, lower cost as it's based on time and effort to optimize your website. Can be expensive, as you pay for every click on your ads, and costs can add up quickly.
Time to Results Takes time to see significant results, often several months to gain visibility in organic listings. Provides immediate results; your ads can start generating traffic and leads as soon as your campaign is live.
Sustainability Sustainable over the long term if you consistently maintain your SEO efforts. Reliant on a continuous budget; traffic stops when you stop paying for ads.
Click Quality Usually, it has higher click quality as users find organic results more trustworthy and relevant. Click quality can vary, and not all clicks may lead to conversions, potentially leading to a wasted budget.
Competition Competing with other websites for organic rankings, but the playing field can be more level. Competing with other businesses for ad placements can be fierce, and costs can rise in competitive markets.
Targeting Options Limited control over specific keywords that drive traffic; relies on keyword optimization. Precise control over keywords, demographics, and location targeting, allowing for more precise audience reach.
Performance Tracking Tracking and measuring results can be challenging, but tools like Google Analytics can help. Easily track and measure performance with detailed metrics and conversion tracking tools.
Long-term Strategy Builds a strong online presence and brand authority over time. Effective for short-term goals and promotions but doesn't contribute to long-term organic growth.
Click Costs No direct click costs; traffic is "free" once you've optimized your site. Direct click costs are associated with each visitor who clicks on your ad.
Advertisements vs. Organic Results Focuses on achieving high rankings in organic search results. Focuses on paid ads displayed above organic results.
Keyword Research Important for optimizing content and targeting relevant keywords. Crucial for selecting the right keywords and managing bidding strategies for ad campaigns.
3 Clear Steps to Enhance Your MSP Cybersecurity Offerings in 2023
3 Clear Steps to Enhance Your MSP Cybersecurity Offerings in 2023

3 Clear Steps to Enhance Your MSP Cybersecurity Offerings in 2023

Clear Steps to Enhance Your MSP Cybersecurity Offerings in 2022 Blog Title Image

As a technology partner, you're under increasing pressure to enhance your cybersecurity services. As SMBs demand better ways to prevent and protect against potential cyber attacks, you must be prepared to provide the latest, most effective mix of cybersecurity offerings. But it doesn't have to be a daunting task. You can take three steps to quickly improve your portfolio of effective cybersecurity offerings. Keep reading to find out what they are.


Step 1: Evaluate Your Existing Solution Stack

The first step to enhancing your cybersecurity offerings is to take a fresh look at your existing security solution stack. This includes evaluating the security solutions you currently offer and identifying new solutions. It may be time to replace outdated products with newer, more advanced systems that better protect against multiple threat vectors.

Once you've identified any gaps in your security coverage, you can begin to look for solutions that will fill those gaps. This might include adding new security products or upgrading existing ones. Ensure you have access to any training resources needed so that your staff can quickly and effectively get up to speed on the new solutions.

You should also analyze potential threats to your infrastructure in addition to those of your clients. Some things to look for include application permission misconfigurations, lack of multifactor authentication, and shared passwords.


Step 2: Strengthen Your Defenses with Layered Security

One of the best ways to improve your cybersecurity offering is by layering multiple security solutions, each designed to focus on different goals. As cyber-attacks become more sophisticated, it's more important than ever to have  multiple layers of security in place to provide comprehensive protection.

A layered security approach provides the following benefits:

  • Increased protection against cyber attacks
  • Increased visibility into network activity
  • More comprehensive security coverage


Not all security solutions are created equal. Some are better suited for layered security than others. For example, an advanced firewall is an essential part of any layered security strategy, as it can provide deep packet inspection and malicious activity detection. Other choices for layering include endpoint protection, intrusion detection/prevention systems (IDS/IPS), and data loss prevention (DLP) solutions. Don't forget to ensure that you have both detection AND remediation solutions in case a zero-day exploit bypasses your detection systems.

Cyber security awareness training is another layer that you can't afford to ignore. It's undeniable that most companies fall victim to a cyber-attack due to some form of human error. Security awareness training can help mitigate this risk by educating your clients and their employees on better identifying and avoiding potential attacks.


Step 3: Deploy a Security Operations Center 

Having access to a security operations center (SOC) can be a crucial differentiator between you and your competitors. An SOC is a centralized location where security analysts work together to monitor and respond to cyber threats. Their services usually include monitoring network traffic, detecting malicious activity, and responding to incidents.

Deploying an SOC can help you improve your cybersecurity portfolio of offerings in several ways:

  • Provides a single point of contact for all your security-related activities.
  • Assists network engineers in detecting and responding to cyber threats.
  • Helps you comply with industry regulations such as PCI DSS and HIPAA.


If you don't have the staffing or skillset to operate your own SOC, consider partnering with an outsourced SOC that can provide continuous protection to your clients. 


In Conclusion

The bottom line is: stay ahead of the curve and protect your clients from ever-increasing cyber threats. By following these three steps, you can quickly and effectively enhance your cybersecurity offerings, putting you in a better position to meet your clients' needs in the coming year. 



3 Clear Steps to Enhance Your MSP Cybersecurity Offerings in 2023