More than half of all CRM initiatives are rejected or cannot generate a positive return on investment, with low user adoption being the main culprit most of the time (Report). According to a report by IT Glue, 42 percent of MSPs are reported not using a CRM, while others were using their PSA as a de facto CRM. While the organizations fight an uphill battle, efforts to make sales drift back to using spreadsheets and emails to manage their communications. 

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So, what is causing the MSPs to reject a CRM when they are technically built to help them? Here are two common reasons the MSPs avoid using a CRM. 

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They find sales software overwhelming

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When you have been working with spreadsheets throughout your career, learning about sales software looks like a complicated task. The widespread confusion caused by complex CRM platforms explains why only 13 percent of sales reps use a CRM to its full capacity. 

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Inevitably, CRMs that are easy and intuitive are the ones used by organizations. A report by InsideCRM found that 55 percent of sales professionals feel that ease of using a CRM is the most important feature. 

Speaking of which…

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CRM doesn’t save time 

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CRM is built to make the lives of MSPs easy by automating the manual process and providing them customer contacts systematically. If a CRM can't do that well, it is worthless. 

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According to a report by Software Advice, the most common complaint by sales reps to avoid using a CRM is the time consumption in filling details. In fact, 71 percent of reps spend their time in data entry, thus adding to manual tasks. 

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Your CRM must technically do the following,

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Breaking the monotony to enter a lot of data is required. If a CRM gives you the flexibility to do less manual work, then that should be your choice. 

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It is not easy being an MSP with or without using a CRM. While both have their own advantages, it is up to you to choose. Don’t use a CRM that adds to your everyday task rather, use a CRM that helps you with what it is supposed to do. 

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Zomentum is an easy-to-use sales software that is built to make MSPs everyday tasks a lot simpler.  If you wish to try our product, then get in touch with us.