Why You Must Use A CRM To Manage Sales

Why You Must Use A CRM To Manage Sales

Businesses have their approaches to function, and to deal with situations. The business operations might just change (as predicted) post the lockdown worldwide amid the COVID-19 outbreak. However, there are certain aspects to manage the business’s functionalities that would never change, like a Customer Relationship Management (CRM) software. 

Organizations realize the need for a CRM, without which it’s difficult to compete and grow your business. Sadly, there are organizations that understand the importance of CRM and yet have not adopted one. 

We bring this article for our MSPs, irrespective of their acceptance towards a CRM, to showcase the usages of CRM and the wonders the software can do. We hope MSPs who already have a CRM in place, would grasp knowledge on the wider use cases of the software, while MSPs who do not use a CRM, will understand its benefits. 

Let’s begin,

The growth of CRM continues

“CRM is the fastest growing software market today. It was a $14 billion industry in 2010 and is expected to reach $80 billion by 2025. That’s nearly a 600% increase. (Source: Grand View Research).”

CRMs were once a cost-prohibitive technology but has now become one of the most affordable software applications. The rapid growth has driven the prices to drop, and newer technologies like SAAS and cloud computing helped to improve the functionalities and better user experience. The CRM industry is on the rise and is estimated to grow rapidly. 

What does this mean?

Everyone from manufacturers to software providers are moving away from excel sheets and home grown ERPs  to cloud based CRMs which are accessible from anywhere, have no infrastructure cost and are easy to use and in pockets.  

The necessity to use CRM grows

91% of businesses with 10 or more employees now use CRM software. (Source: CRM Magazine).”

The necessity to use CRMs are not limited to gigantic businesses. CRMs are being widely adopted by organizations with smaller teams to automate processes, improve alignment between sales, IT, and marketing teams, streamline processes and data, and for better customer relationships. 

It’s about time that MSPs used CRM solutions to streamline their sales process while improving their customer experience. 

Increase on investment 

“A recent survey revealed that for companies that use a CRM, the average return on their technology investment is $8.71 for each dollar spent. (Source: Nucleus Research).”

For every dollar you spend on deploying a CRM in your organisation the returns gained in this case sales gained would be 8X of that amount. Not a bad deal, don’t you think?

CRM streamlines and automates the manual processes so you spend less time sending invoices and reminders and more time doing what matters.. Think strategizing and helping your clients instead of sending invoices (something that a CRM can easily take care of). 

This proves to be a solid point for all the MSPs to adopt a CRM to see your revenue skyrocket. 

Better customer experience

A survey of CRM users reported that the most exciting opportunity users cited for acquiring CRM technology are the ability to improve the customer experience. That ranked higher than content marketing, mobile access, personalization, and social CRM capabilities. (Source: SuperOffice).”

By 2020, customer experience is expected to take over the price and product as the main driver behind consumer purchases. And this data proves to the world that it’s the right time for every business to adopt and use CRM. 

Increased conversion rates

“Using CRM software can increase sales conversion rates by up to 300%. (Source: Cloudswave).”

CRM automates the entire manual process and frees up time for the teams so they can focus more on closing deals, nurturing relationships, building trust, illustrate, and understand the prospect. 

This is an eye-opener to all the MSPs who consider CRM as an extra task added, rather than an application that’s built to reduce the huge number of tasks performed while doing sales. 

Conclusion

The need for CRM is even greater now. While the world is thriving to stand back amid the coronavirus outbreak, businesses are planning and forecasting their future processes and sales strategies. If you are an MSP, who wishes to keep up with your business post lockdown, then it’s time that you avoid using excel sheets and perform tasks manually. By having a CRM in place, not only you will speed up your sales process, you can manage and achieve more with time. 

Looking for a CRM that's best suitable for MSPs, explore Zomentum.

SEO for MSPs PPC for MSPs
Definition Optimizing your website to rank organically in search engine results pages (SERPs) without paying for clicks. Paying for advertisements that appear at the top of SERPs, and you're charged each time someone clicks on your ad.
Cost Generally, lower cost as it's based on time and effort to optimize your website. Can be expensive, as you pay for every click on your ads, and costs can add up quickly.
Time to Results Takes time to see significant results, often several months to gain visibility in organic listings. Provides immediate results; your ads can start generating traffic and leads as soon as your campaign is live.
Sustainability Sustainable over the long term if you consistently maintain your SEO efforts. Reliant on a continuous budget; traffic stops when you stop paying for ads.
Click Quality Usually, it has higher click quality as users find organic results more trustworthy and relevant. Click quality can vary, and not all clicks may lead to conversions, potentially leading to a wasted budget.
Competition Competing with other websites for organic rankings, but the playing field can be more level. Competing with other businesses for ad placements can be fierce, and costs can rise in competitive markets.
Targeting Options Limited control over specific keywords that drive traffic; relies on keyword optimization. Precise control over keywords, demographics, and location targeting, allowing for more precise audience reach.
Performance Tracking Tracking and measuring results can be challenging, but tools like Google Analytics can help. Easily track and measure performance with detailed metrics and conversion tracking tools.
Long-term Strategy Builds a strong online presence and brand authority over time. Effective for short-term goals and promotions but doesn't contribute to long-term organic growth.
Click Costs No direct click costs; traffic is "free" once you've optimized your site. Direct click costs are associated with each visitor who clicks on your ad.
Advertisements vs. Organic Results Focuses on achieving high rankings in organic search results. Focuses on paid ads displayed above organic results.
Keyword Research Important for optimizing content and targeting relevant keywords. Crucial for selecting the right keywords and managing bidding strategies for ad campaigns.
Why You Must Use A CRM To Manage Sales
Why You Must Use A CRM To Manage Sales

Why You Must Use A CRM To Manage Sales

Illustration of use of CRM to manage sales

Businesses have their approaches to function, and to deal with situations. The business operations might just change (as predicted) post the lockdown worldwide amid the COVID-19 outbreak. However, there are certain aspects to manage the business’s functionalities that would never change, like a Customer Relationship Management (CRM) software. 

Organizations realize the need for a CRM, without which it’s difficult to compete and grow your business. Sadly, there are organizations that understand the importance of CRM and yet have not adopted one. 

We bring this article for our MSPs, irrespective of their acceptance towards a CRM, to showcase the usages of CRM and the wonders the software can do. We hope MSPs who already have a CRM in place, would grasp knowledge on the wider use cases of the software, while MSPs who do not use a CRM, will understand its benefits. 

Let’s begin,

The growth of CRM continues

“CRM is the fastest growing software market today. It was a $14 billion industry in 2010 and is expected to reach $80 billion by 2025. That’s nearly a 600% increase. (Source: Grand View Research).”

CRMs were once a cost-prohibitive technology but has now become one of the most affordable software applications. The rapid growth has driven the prices to drop, and newer technologies like SAAS and cloud computing helped to improve the functionalities and better user experience. The CRM industry is on the rise and is estimated to grow rapidly. 

What does this mean?

Everyone from manufacturers to software providers are moving away from excel sheets and home grown ERPs  to cloud based CRMs which are accessible from anywhere, have no infrastructure cost and are easy to use and in pockets.  

The necessity to use CRM grows

91% of businesses with 10 or more employees now use CRM software. (Source: CRM Magazine).”

The necessity to use CRMs are not limited to gigantic businesses. CRMs are being widely adopted by organizations with smaller teams to automate processes, improve alignment between sales, IT, and marketing teams, streamline processes and data, and for better customer relationships. 

It’s about time that MSPs used CRM solutions to streamline their sales process while improving their customer experience. 

Increase on investment 

“A recent survey revealed that for companies that use a CRM, the average return on their technology investment is $8.71 for each dollar spent. (Source: Nucleus Research).”

For every dollar you spend on deploying a CRM in your organisation the returns gained in this case sales gained would be 8X of that amount. Not a bad deal, don’t you think?

CRM streamlines and automates the manual processes so you spend less time sending invoices and reminders and more time doing what matters.. Think strategizing and helping your clients instead of sending invoices (something that a CRM can easily take care of). 

This proves to be a solid point for all the MSPs to adopt a CRM to see your revenue skyrocket. 

Better customer experience

A survey of CRM users reported that the most exciting opportunity users cited for acquiring CRM technology are the ability to improve the customer experience. That ranked higher than content marketing, mobile access, personalization, and social CRM capabilities. (Source: SuperOffice).”

By 2020, customer experience is expected to take over the price and product as the main driver behind consumer purchases. And this data proves to the world that it’s the right time for every business to adopt and use CRM. 

Increased conversion rates

“Using CRM software can increase sales conversion rates by up to 300%. (Source: Cloudswave).”

CRM automates the entire manual process and frees up time for the teams so they can focus more on closing deals, nurturing relationships, building trust, illustrate, and understand the prospect. 

This is an eye-opener to all the MSPs who consider CRM as an extra task added, rather than an application that’s built to reduce the huge number of tasks performed while doing sales. 

Conclusion

The need for CRM is even greater now. While the world is thriving to stand back amid the coronavirus outbreak, businesses are planning and forecasting their future processes and sales strategies. If you are an MSP, who wishes to keep up with your business post lockdown, then it’s time that you avoid using excel sheets and perform tasks manually. By having a CRM in place, not only you will speed up your sales process, you can manage and achieve more with time. 

Looking for a CRM that's best suitable for MSPs, explore Zomentum.

Why You Must Use A CRM To Manage Sales