As an MSP, you have to become process-oriented. That means you need to refine your approach in the way you run your services business and how your team deals with clients. Many IT service providers are making significant progress improving their marketing and sales activities, becoming more structured, predictable, repeatable, and scalable. To achieve the same success, you should optimize your operations with the right tools, integrations, and automated processes, and manage customers more effectively to close a greater percentage of deals.